Task 1 advertising

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Audience classification in advertising include Psychographics which is when peoples habits and personality are monetised so that advertising company's can appeal more to big groups of people which have similar interests.
Image result for audience classificationaudience classification means to split the target audience it to separate groups including Age, Ethnicity, Social class and gender as this makes advertising to a certain target audience easier, this is this the same with demographics except this involves splitting up the adult audience in to separate categories by income and status which go from unemployed/student up until Doctors or professionals. This is also part of Young and Rubican's 4 C's as each separate group is labelled in society.


Codes and conventions used in advertising within a specific media sector are

Content- This includes techniques such as a Narrative like John Lewis or Sainsbury's WW1
Christmas advert which is used to tell a memorable story in order to make the audience feel moved.


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Visual imagery is equally as important as it is what the audience can physically see when they watch the advert, since advertisers want their products to seem appealing, they will have their products be the last thing you see or the focus of the advert, an example can be McDonalds as their adverts focus on the appearance of the food in order to make you want what you see, even if it doesn't really look like how it does in the advert.




Advertisers use music and sounds to draw people in even further as the sounds people hear can make or break and advert being shown, examples include any food adverts where the audience can hear the sizzling of fresh food or an advert with soft music which picks up as something happy happens, this can be said for any John Lewis advert.
Special effects are an important part of advertising because they can make a product seem more "magical or effective" than it really is or can create some memorable moments for the audience which in turn makes the product seem more effective, an example of this can be the John Lewis " Buster the Boxer" advert as the dog jumping on the Trampoline is SFX and has a comedic effect on the audience therefore making it memorable.
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Branding- This is how the company's try to make their brands recognisable without showing a lot, this includes their brand names because the name is the most recognisable part of a brand and is also usually the last thing seen on an advert, Brands also use celebrity endorsements in order to help appeal to a certain audience, for example, George Clooney in an Espresso advert.
Most brands use family Traditions such as kindness and generosity to cash in on advertising as it helps appeal to more people at once, these adverts include Christmas with the family eating together or charity adverts of people giving things to people who need it more.
The Logo of the brand is arguably the most recognizable part of a brand as it should be what people first think of when a brand is mentioned and is the Very last thing shown in an advert because advertisers want you to remember it. The most recognizable brands Like McDonald's or Tesco have logo's which are instantly identifiable by all audience groups, the logo is usually placed in the center of the screen after an advert has finished as well because the center of the screen draws more attention.

Image involves the details needed to make the advert more appealing, these include camera angles, lighting, colours and Mise-en-scene, Mise-en-scene refers to the props and visual scenery that the audience sees on screen and this is a key convention because adverts mostly rely on their Mise-en-scene in order to create the advert as props used in popular brands adverts include food in restaurant adverts or clothes in fashion adverts.

Copy means the text on the advert and this helps to fit the mood or product of the advert and is also used in Slogans and Taglines as they represent the main message that the brands want to get across in order to appeal to their target audiences, the slogans and tag lines sometimes have different fonts to their taglines in order to meet the eye easier and are usually recognizable to the majority of the audience when the Slogan is mentioned by others for example, "I'm lovin' it" and "Finger lickin' good". The slogans are used to make the audience feel as if they should have something which in turn makes them want it because they are missing out.

Time Is not seen as important but in reality, the length of an advert can mean the difference in whether someone will view/listen to the advert which is why it's important to get straight to the point and not unnecessarily drag it on. TV adverts are 15-30 seconds on average because if they were any longer then people wouldn't view them, Radio adverts are really quick and get to the point also because nobody turned on the radio to listen to advertisements for things you don't care about however cinema adverts can be relatively longer because nobody will leave because of an advert if they've already paid the fee to the movie.


Gunns 12 advertising techniques is a very important starting point for the majority of todays adverts, for example 3 techniques include The Demo technique meaning to show the benefits of a product which would make someone want to buy it and even use Logos in their adverts when they show statistics of results from people who have used the product. For example "9/10 people agree that this skin product is the best", Adverts have different styled adverts to appeal to set audiences whether it's a Parody or dramatic.
Image result for aldi comparisonComparison adverts are quite common and are usually referred to because of ALDI's use of them as they usually compare their items to another brands in order to show the difference in price and performance which will persuade working class people to buy their product because they will want to buy the cheapest and most performing product. This is also using Ethos because it is persuading people to buy one product over another.
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Associated user imagery is also a technique, this means to show the audience what they want to see, for example a body wash advert like Old spice will have somebody with the expected body, meaning men with 6 packs or women with curvy hips and a slim body. This can be an example of Pathos because the advert could trigger an emotional response which may include jealousy and will make people want to look like them. 












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